AFC Bournemouth, based on the south coast of England, competes in the English Premier League at the Vitality Stadium. The club was founded in 1899 and is nicknamed the Cherries, owing to its red and black striped kits. For much of its history, Bournemouth was a lower-league club, but it has undergone a dramatic transformation in the 21st century. The defining era began under manager Eddie Howe, who led the club from the brink of non-league football to the Premier League for the first time in 2015, playing an attractive, attacking style. After a five-year stay in the top flight, relegation, and immediate promotion, Bournemouth has re-established itself as a solid Premier League outfit under a new ownership group. The current squad blends experienced campaigners with exciting young talent, aiming for mid-table security and occasional cup runs. The Vitality Stadium, though one of the league's smallest grounds, provides an intimate and loud atmosphere. Bournemouth's journey is a modern football fairy tale of against-the-odds success.